Fractional CMO · Portland–Vancouver
Your one-person marketing department.
Fractional CMO services for Portland-metro businesses. No full-time salary, no long-term contract. Local and ready to come on-site.
234,628
leads generated
$7.9M
in ad spend managed across nine platforms
100M+
ad impressions
3,763
landing pages built
Plus 433K website visitors and 2.8M+ ad engagements, from publicly traded companies to local shops.
The dilemma
You know you need marketing help. A full-time CMO isn’t it.
Are you a small business owner who knows you need marketing help, but can’t justify a full-time employee expecting a competitive salary and benefits?
Perhaps you work for a larger company that wants to simplify its marketing department, or just needs a second set of eyes.
You need someone local, willing to come on-site and truly understand your operations, your strengths and your weaknesses. You need someone experienced and adept at all aspects of marketing.
You just can’t justify $250K+ in salary and benefits for a full-time Chief Marketing Officer, let alone an entire department. And you don’t want to lock into a long-term contract with someone you barely know, either.
You need Joe.
Your Portland, Oregon metro-area fractional CMO, and your one-person marketing department.
Meet your CMO
Hi, I’m Joe Downs.
I’m a Portland metro-based marketer with over a decade of experience, including five-plus years as Director of Marketing for B2i Digital, one of the premier investor-awareness platforms in the United States.
I’ve managed marketing for clients ranging from publicly traded companies to mom-and-pops, B2B and B2C alike. Every layer of it, from the back-end optimizations no one ever sees to the front-line content built to grab the end user’s attention.
Local, experienced, and ready to get to work.
In his words
For over five years, Joe oversaw nearly all aspects of our marketing efforts for over 100 clients. Over that time he became a partner and a friend who was dependable, took real ownership of the work, and handled a wide range of campaigns across very different industries. He’ll be a solid addition for any company that needs marketing leadership.
David Shapiro
CEO, B2i Digital
What I do
Full-stack marketing leadership, on your terms.
Pick any service for the details.
Marketing Strategy
Learn more 02Digital Advertising
Learn more 03Analytics & Reporting
Learn more 04Social Media Marketing
Learn more 05Content Marketing & SEO
Learn more 06Brand & Communications
Learn more 07Fractional Leadership
Learn moreNot sure where to start?
Tell me where your marketing stands today and I’ll tell you where I’d focus first.
Let’s talkWhere I work
From Ridgefield to Salem, the whole metro is my backyard.
From Ridgefield down to Salem, from Hillsboro to Camas, Vancouver WA and of course Portland OR: my internal partners and I cover all of your marketing needs for a small fraction of the cost of a full-time CMO, with no long-term contracts.
Reach out today and let’s set up a time to talk through what your business needs.
Serving communities across the entire Portland–Vancouver metro
Portland · Beaverton · Hillsboro · Gresham · Tigard · Lake Oswego · Tualatin · West Linn · Oregon City · Milwaukie · Wilsonville · Sherwood · Happy Valley · Forest Grove · Troutdale · Newberg · Canby · Vancouver, WA · Camas · Washougal · Ridgefield · Battle Ground · and the greater Salem area
Common questions
What working with a fractional CMO looks like.
Straight answers on cost, contracts and how an engagement runs. Have a question that isn’t here? Ask me directly.
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with your business part-time. I set your strategy, manage execution and own the results, for a fraction of the cost of a full-time hire.
How much does PDX CMO cost?
Engagements start at under $2,000 per month. Your price depends on which services you need and how much on-site time you want. For comparison, a full-time CMO typically runs $250,000 or more a year in salary and benefits.
Is there a long-term contract?
No. Every engagement is month to month. You keep working with me because it’s working, not because a contract says so.
How does an engagement work?
We start with a conversation about where your marketing stands today. From there, we scope the mix of services you need and how often you want me on-site, and we adjust month to month as your business changes.
How is a fractional CMO different from a marketing agency?
An agency sells you its services. A fractional CMO leads your marketing. I set the strategy and manage the budget, and I can direct outside agencies or freelancers when you need them, so one person is accountable for results.
What services can I choose from?
Marketing strategy, digital advertising, analytics and reporting, social media, content and SEO, brand and communications, and ongoing fractional leadership. You pick the mix.
What areas do you serve?
The entire Portland–Vancouver metro, from Ridgefield to Salem and Hillsboro to Camas, with on-site visits anywhere in the region.
Let’s talk
Tell me about your marketing.
Whether you know exactly what you need or you’re just looking for a second set of eyes, send a note and we’ll set up a time to talk.